Clarity
Be clear and concise, that's the way to win sales. seProposals increases the clarity of your proposals because it advocates a continual review process. Every time a change is made to text in a proposal, that information is stored to be used at a later date. Through continually reviewing your proposals, your team will make better proposals with every new proposal they write.
Other features of the software promote clarity as well. Tips throughout the system remind your sales rep of the importance of brevity. Text boxes that are appropriately sized nudge users to enter the proper amount of text (while not being overly limiting).